Amazon rebrands Virginia's Crystal City as 'National Landing'

Source: Washington Examiner | November 13, 2018 | Naomi Lim

Amazon appeared to rename Northern Virginia neighborhood Crystal City as “National Landing” when officially announcing that the e-commerce company would be establishing new headquarters in the Washington metropolitan area and New York City.

“National Landing is an urban community in Northern Virginia located less than 3 miles from downtown Washington, D.C.” Amazon said in a press release Tuesday. “The area is served by 3 Metro stations, commuter rail access, and Reagan National Airport – all within walking distance. The community has a variety of hotels, restaurants, high-rise apartment buildings, retail, and commercial offices.”

Social media pundits were quick to latch on to the apparent name change.

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Crystal City, located in Northern Virginia’s Arlington County, was originally named for an early apartment building constructed in the 1960s called Crystal House, according to the Arlington County Government. The structure featured a crystal chandelier in its lobby. A demand for office space during that period changed the neighborhood’s skyline as the landscape previously had been dominated by warehouses, junkyards, and vacant lots.

Crystal City is now best known for being home to the Washington area’s defense industry, as well as its underground corridors connecting a series of office complexes, shops, and residential properties.

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During the construction of the area surrounding Gaylord National Resort and Convention Center in Maryland, developers similarly avoided using the original term for the area, Oxon Hill, instead branding the area as National Harbor.

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