Fox News is launching a new ad campaign featuring the slogan “Real news. Real honest opinion.”
“Fox is the one place where dissent is allowed,” prime-time host Tucker Carlson claims in one of the ads.
“We are going to ask the tough questions because there is a lot of conventional wisdom out there that needs to be challenged,” Martha MacCallum says in another.
Carlson and MacCallum were weekend morning and mid-morning hosts, respectively, before being promoted to prime time in 2017.
A teaser for the ad campaign was released on Monday. Fox News will continue to roll out various ads for it throughout the week.
The new campaign was first reported by AdAge.
The new slogan will be the network’s first since it retired “Fair and Balanced,” which accompanied the launch of Fox News in 1996.
Former Fox News chairman and CEO Roger Ailes, who passed away last year, is credited for coming up with that slogan.
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