Jack Daniel's warns whiskey price will go up 10 percent in Europe due to tariffs

Source: The Hill | June 26, 2018 | Jacqueline Thomsen

Jack Daniel’s Tennessee Whiskey prices will rise in the European Union (EU) due to the member countries’ new 25 percent tariff on imported U.S. whiskey.

Brown-Forman Corp. spokesman Phil Lynch told The Associated Press that the price of Jack Daniel’s in the EU will likely rise by about 10 percent, a change which will go into effect over the next couple of months.

He added that the prices will vary, as local distributors and merchants play a role in determining the price.

The EU imposed tariffs on a number of American goods in response to President Trump’s steep tariffs on steel and aluminum imports. The EU tariffs were placed on goods including bourbon, orange juice and motorcycles.

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