The Boy Scouts is dropping the word 'boy' from its main program as girls prepare to join

Source: CNN | May 2, 2018 | Eric Levenson and Amanda Watts

(CNN) – Goodbye “Boy Scouts.” Hello “Scouts BSA.”

Less than a year after the Boy Scouts of America decided to invite girls to join, the organization announced that it will refer to its older youth program as “Scouts BSA” starting in February 2019.

The name change comes amid a new campaign slogan, “Scout Me In,” that was made to emphasize the group’s expansion from just boys to boys and girls.

“Cub Scouts is a lot of fun, and now it’s available to all kids,” Stephen Medlicott, National Marketing Group Director of Boy Scouts of America, said in a statement. “That’s why we love ‘Scout Me In’ — because it speaks to girls and boys and tells them, ‘This is for you. We want you to join!'”

The name change only applies to the program currently called Boy Scouts, which is available for teens ages 11-17. The Cub Scouts program, for children ages 5-10, will not undergo a name change. The name of the organization will remain Boy Scouts of America.

……

Viewing 2 posts - 1 through 2 (of 2 total)
  • Discussion
  • Consistent #23398

    Consistent #23399

Viewing 2 posts - 1 through 2 (of 2 total)

You must be logged in to reply to this topic.