Note that the monthlies count is up 1 in 2 days this year, but the Dollar amount dropped 5 bucks. Individual one time pledges are down, significantly, with 40.7% less people participating. Less people… having to donate more at an average of $48.76 each this year, compared to $34.85 for 2Q15…. and they still can’t keep pace.
I will continue to watch the trend and track this. STAY TUNED!!!
Rodamala, thank you for doing this. 40.7% less people…wow.