Breitbart News is going to war with Kellogg’s after the cereal maker decided to pull its advertisements from the far-right news site in protest of its political views.
Describing Kellogg’s decision as an insult to what it claims are 45 million monthly readers, Breitbart launched a petition Wednesday afternoon aimed at encouraging readers to stop buying all Kellogg products, including Frosted Flakes, Pringles and Eggo waffles.
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Kellogg’s announced its decision to pull advertising from the site on Tuesday, amid growing scrutiny over Breitbart’s controversial populist, anti-immigrant worldview. Steve Bannon, formerly Breitbart’s executive chairman, left the site to become the CEO of Donald Trump’s presidential campaign, and will be his chief White House Strategist.
Bannon had previously described Breitbart as “the platform for the ‘alt-right,'” a movement that includes some extremists, including white supremacists and neo-Nazis.
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Flight by more advertisers could lead to trouble for the site, though. And some others, like Allstate, Nest and Earthlink, had stopped running ads on Breitbart even before Kellogg’s announcement.
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Fortune 100 company @KelloggCompany pulls all advertiing from @breitbart
https://t.co/mWbhVNfc9u— Matt Mackowiak (@MattMackowiak) December 2, 2016
Good luck with that “war” with Kellogg’s. I can’t imagine too many people will give up their Pringles or Frosted Flakes because the company won’t advertise on Breitbart. Maybe the Trumpies will, but they don’t represent the rest of America.
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