What happens when a network that promotes itself as “fair and balanced,” stops performing up to its own standards? It loses its #1 ranking to another network. That’s what.
According to Press Room:
“CNN ranked #1 in cable news in prime time in April. CNN beat Fox News for the fifth time in the last eight months in M-Su prime time (four of the past eight in M-F prime) among adults 25-54. The last time CNN had this many prime time wins in an eight-month period versus Fox News was over 14 years ago (Nov. 2001). CNN also handily topped MSNBC this month in all dayparts, with CNN besting MSNBC for the 22nd straight month in Total Day (among both total viewers and among adults 25-54) and in prime time (among 25-54). In total viewers, CNN has now beaten MSNBC for the fifth straight month (or seven out of eight months) in prime time. CNN continued to top MSNBC by wide margins during the day (9am-4pm) – posting a +36% advantage in total viewers (630k vs. MSNBC’s 464k) and +58% more among adults 25-54 (161k vs. 102k).
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