First in MM: More pressure on corporate America over Trump — The Lincoln Project, which took on former president Donald Trump the last several years, has a new six figure ad buy going up this morning on CNBC, Bloomberg TV and Fox Business targeting corporations as risking their brands and reputations if they continue to support politicians who backed Trump and his efforts to overturn the 2020 election results. You can see the ad here. Strong stuff.
And it’s just one small piece of a much larger story that will play out over the next two years as the internal GOP war continues over Trump and Trumpism and corporate America struggles to reckon with the fallout. Most C-suite executives would like to eventually go back to relatively balanced political giving. And they hope Trump will just recede into the shadows. Not likely.
Instead, it’s going to be increasingly uncomfortable for them to deal with workforces and customer bases that recoil at any association with Trump or the Jan. 6 insurrection attempt. And that attempt will return to the center of the news cycle today with the start of Trump’s impeachment trial in the Senate. Trump will almost certainly be acquitted and continue to exert heavy influence on the GOP. And big companies will have some tough choices to make.
Via Lincoln Project’s Rick Wilson: “This spot speaks the language of corporate America … with a twist that reminds them of the reality that their financial support for violent, Trump extremist insurrectionists and those who sought to disenfranchise millions of African American voters will have dire consequences for their bottom line.”
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The Lincoln Project has a new six figure ad buy this morning targeting corporations as risking their brands and reputations if they continue to support politicians who backed Trump and his efforts to overturn election results https://t.co/hC3LACLQIZ pic.twitter.com/Rv9HMCoFwn
— POLITICO (@politico) February 9, 2021
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