For years, many corporations advanced the progressive political agenda seeking short-term profit via the growth of government on issues such as Obamacare or energy policy with carbon dioxide regulations.
With shareholders failing to curb company actions, CEOs’ have lurched further to the Left frequently politicking on matters having nothing to do with the goods or services the company sells.
Finally, there is a counter reaction from the Right.
When Target’s CEO decreed April 19 that the retail giant was henceforth throwing open its restroom doors to the gender-confused among its “team members” and “guests,” the American Family Association pushed back hard.
The AFA called for a national boycott of the country’s third largest department store chain, and within about 10 days, some 1.3 million signatories signed on to its petition. The aim of the effort was to hit the Target bull’s-eye where it would hurt most — its bottom line — and it appears to be working.
Target’s per-share stock price has plummeted from $84.10 on April 19, the day of its announcement, to around $68 as of this writing, about six weeks later. In contrast, Target’s competitor, Walmart’s, stock is flat during the same time, currently trading about $70.
Target continues to deny the boycott is impacting sales. According to a research firm that met with the company’s Chief Financial Officer, Target feels the decline in sales began before the boycott. The company’s repeated denial is highly questionable given the difference in performance between Target and Walmart.
A rare exception is fast-food restaurant chain Chick-fil-A, whose owners’ unforgivable (to the left) “sin” is that it adheres to the traditional definition of marriage. News in early May that Chick-fil-A was expanding its footprint in New York City prompted ultraliberal Mayor Bill de Blasio to fume, “I’m certainly not going to patronize them, and I wouldn’t urge any other New Yorker to patronize them.”
Famed evangelist Franklin Graham was having none of it and pushed back in a Facebook post. “Doesn’t this sound like bullying, intolerance and discrimination? All because someone won’t roll over to the LGBT agenda,” he wrote, “I hope Chick-fil-A has record sales in their New York stores … .”
As the AFA, Pittenger and Graham have demonstrated, social media and petitioning (using platforms such as StandUnited.org) can and should — no, make that must — be used by conservatives to push back against the Left’s radical drive to “fundamentally transform” America and to come to the defense of those under assault by Leftist bullies, corporate or otherwise.
You must be logged in to reply to this topic.