‘It’s like every red flag’: Trump-ordered HHS ad blitz raises alarms

Source: Politico | September 25, 2020 | Dan Diamond

Staffed in part by associates of a longtime GOP operative, the ad campaign includes CeCe Winans, Dennis Quaid and others pushing an optimistic line about coronavirus.

The health department is moving quickly on a highly unusual advertising campaign to “defeat despair” about the coronavirus, a $300 million-plus effort that was shaped by a political appointee close to President Donald Trump and executed in part by close allies of the official, using taxpayer funds.

The ad blitz, described in some budget documents as the “Covid-19 immediate surge public advertising and awareness campaign,” is expected to lean heavily on video interviews between administration officials and celebrities, who will discuss aspects of the coronavirus outbreak and address the Trump administration’s response to the crisis, according to six individuals with knowledge of the campaign who described its workings to POLITICO.

Senior administration officials have already recorded interviews with celebrities like actor Dennis Quaid and singer CeCe Winans, and the Health and Human Services Department also has pursued television host Dr. Mehmet Oz and musician Garth Brooks for roles in the campaign.

The public awareness campaign, which HHS is seeking to start airing before Election Day on Nov. 3, was largely conceived and organized by Michael Caputo, the health department’s top spokesperson who took medical leave last week and announced on Thursday that he had been diagnosed with cancer. Caputo, who has no medical or scientific background, claimed in a Facebook video on Sept. 13 that the campaign was “demanded of me by the president of the United States. Personally.”

“The Democrats — and, by the way, their conjugal media and the leftist scientists that are working for the government — are dead set against it,” Caputo told his Facebook followers in the Sept. 13 video. “They cannot afford for us to have any good news before November because they’re already losing. … They’re going to come after me because I’m going to be putting $250 million worth of ads on the air.”

The campaign is indeed under investigation by Democrats, who have charged that the massive ad blitz is an attempt to boost Trump’s standing on Covid-19 before the election and have unsuccessfully called on HHS to halt the contract. POLITICO first reported the planned campaign.

HHS has defended the campaign as proper and insisted that it will not be co-opted by political pressures. “There is no room for political spin in the messages and materials designed by HHS to help Americans make informed decisions about the prevention and treatment of Covid-19 and flu,” said Mark Weber, a career HHS public affairs official, in a statement. Caputo delegated the project to Weber before taking medical leave.

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  • Consistent #43095

    EVERYDAY #43097

    So we taxpayers are paying for what is essentially a Trump campaign ad.

    Hello? Congress? When are you going to put a stop to this?

    Silence.

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