President Trump has told friends he wants to start a digital media company to clobber Fox News and undermine the conservative-friendly network, sources tell Axios.
The state of play: Some Trump advisers think Fox News made a mistake with an early call (seconded by AP) of President-elect Biden’s win in Arizona. That enraged Trump, and gave him something tangible to use in his attacks on the network.
– “He plans to wreck Fox. No doubt about it,” said a source with detailed knowledge of Trump’s intentions.
With loyal viewers and longtime dominance, Fox Corp. CEO Lachlan Murdoch said on a Nov. 3 earnings call:
– “We love competition. We have always thrived with competition. … Fox News has been the number one network, including broadcast networks, … from Labor Day through to Election Day.”
Here’s Trump’s plan, according to the source:
– There’s been lots of speculation about Trump starting a cable channel. But getting carried on cable systems would be expensive and time-consuming.
– Instead, Trump is considering a digital media channel that would stream online, which would be cheaper and quicker to start.
– Trump’s digital offering would likely charge a monthly fee to MAGA fans. Many are Fox News viewers, and he’d aim to replace the network — and the $5.99-a-month Fox Nation streaming service, which has an 85% conversion rate from free trials to paid subscribers — as their top destination.
Trump’s database of email and cellphone contacts would be a huge head start.
– Trump’s lists are among the most valuable in politics — especially his extensive database of cellphone numbers for text messages.
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President Trump has told friends he wants to start a digital media company to clobber Fox News.
"He plans to wreck Fox. No doubt about it," said a source with detailed knowledge of Trump's intentions. https://t.co/4654GjS90r
— Axios (@axios) November 12, 2020
How's that working out for ya, Rupert? #ETTD https://t.co/ltDuACdj68
— Rick Wilson (@TheRickWilson) November 12, 2020
Wait…ragetweeting won't cover it? 😉 https://t.co/GPA3GpC6Sj
— Rick Wilson (@TheRickWilson) November 12, 2020
I had to end a friendship with an old (and chronologically old) friend who now alternates between delusional and hostile – and he, too, switched to OAN because Fox was too liberal. This is a demographic that is going to go to its graves living in an alternate universe. https://t.co/C5NBw6nuXo
— Tom Nichols (@RadioFreeTom) November 11, 2020
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