(CNN) – Though Donald Trump continues to lead heading in to South Carolina’s primary Saturday, a new poll suggests his support could be fading in the campaign’s final days.
According to the NBC News/Wall Street Journal/Marist survey released Friday, the billionaire businessman leads the Republican race in the Palmetto State with 28 percent support. Texas Sen. Ted Cruz is in second at 23 percent.
Trump’s lead is narrower than other polls of South Carolina Republicans have shown. A CNN poll of polls from Thursday had the average Trump lead over Cruz in recent polls at 16 percentage points, and a Fox News poll conducted on the same days as the NBC/WSJ/Marist poll found Trump up 13 percentage points over Cruz.
In Friday’s poll, Rubio trails in third with 15 percent, just ahead of Jeb Bush at 13 percent. John Kasich and Bern Carson are tied with 9 percent.
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