The homes of Glenn Beck and Mark Levin are combining to create Blaze Media, which insiders say will reach 165 million people via television, digital platforms and social media.
Glenn Beck and Mark Levin are teaming up by merging TheBlaze and CRTV to create a conservative-media entity dubbed Blaze Media, which they say will reach 165 million people via television, digital platforms and social media.
Beck and Levin are set to officially announce what they are calling a merger of equals Monday, but Beck tells The Hollywood Reporter that the move could be just a next step in building a powerhouse, independent media company.
“This is the beginning of scale,” he says. “Anyone who loves the Bill of Rights and pursues honesty, I want them all in. We’re an open book. Let’s talk,” he says.
Beck founded TheBlaze in 2011 after leaving Fox News, where his show drew a large audience though was constantly attacked by progressive groups that discouraged advertisers. TheBlaze grew quickly, but in recent years has scaled back in order to preserve money.
TheBlaze is seen on Dish Network, Verizon Fios, Roku, SlingTV and several regional cable outlets, and it is heard on Sirius XM Radio, iHeartRadio and elsewhere. Next year, it will launch a live tour with the working title, Blaze Live.
Levin, a former attorney in Ronald Reagan’s presidential administration, is a nationally syndicated radio host, and he hosts Life, Liberty & Levin on Fox News. He founded LevinTV and the digital outlet morphed into CRTV, the “CR” standing for “Conservative Review.”
Beyond Levin, some of the talent at CRTV includes Michelle Malkin, Steven Crowder, Matt Kibbe, Deneen Borelli, Phil Robertson of Duck Dynasty fame and Gavin McInnes, the co-founder of Vice Media who hosts the show Get Off My Lawn at CRTV.
Blaze Media will be run by Tyler Cardon and Gaston Mooney, who were named co-presidents of the merged company. Previously, Mooney was president of CRTV and Cardon was president of TheBlaze. Levin had no management authority at CRTV and will have none at Blaze Media, according to insiders.
“Tens of millions of Americans have had it with the biased, ideologically driven mainstream media outlets that sanctimoniously advance their own agendas under the guise of ‘news’ and ‘journalism.’ Conservatives actually believe in a free press and the rest of the Constitution,” said Levin.
He added that his intention with the merger is “to further expand and offer the public an alternative to liberal media group-think.”
Blaze Media will compete with conservative outlets like Breitbart News, The Daily Caller (co-founded by Tucker Carlson) and Salem Media Group, a publicly traded company that is considered the industry leader in talk radio. It will also compete with Daily Wire, founded by Ben Shapiro, a former Breitbart editor who had also considered merging with Beck’s company.
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Better than Fox. https://t.co/MPoaeKUDGm
— The Shannon Joy Show (@ShannonJoyRadio) December 3, 2018
Conservative author Michelle Malkin departs CRTV one day after Blaze merger announced https://t.co/MckKrC9XYY pic.twitter.com/nTSWQ3XAbq
— The Hill (@thehill) December 4, 2018
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