Trump builds ‘turnkey’ campaign operation for 2024

Source: Politico | September 7, 2021 | Meridith McGraw and Marc Caputo

The former president is signaling a heightened interest in a rematch with Joe Biden — and laying the necessary groundwork.

Boots on the ground in Iowa. Accelerated fundraising. More national media interviews. A flood of new press statements. A rise in attack ads on the web.

With a flurry of activity from his main political committee and hints dropped in private conversations with confidantes and advisers, Donald Trump is signaling a heightened interest in reclaiming the White House — and laying the necessary groundwork to do it.

Since his November defeat, Trump and his allies have fanned the notion that he will seek a rematch in 2024. That’s nothing new — prior to his first bid for president, Trump feinted and flirted with runs for president for decades without pulling the trigger.

But associates say President Joe Biden’s declining political fortunes amid the resurgence of coronavirus and the Aug.15 fall of Kabul have intensified the interest of the former president, who is already motivated by a burning sense of pride and grievance over his loss to Biden.

“Trump sees Biden is on the ropes. He wants to throw punches as a combatant, not a heckler from the stands,” said Florida Rep. Matt Gaetz, adding that Trump is in no rush to announce, though, because “the base is rightly loyal to him. And a good rule in politics is to be a candidate for as short a time as necessary.”

Gaetz, like the dozen Trump advisers and friends interviewed for this article, declined to disclose his conversations within the organization or with Trump. But he said it’s more likely than not Trump takes the plunge, especially after the 2022 midterm elections if the GOP takes back one or both chambers of Congress.

Trump, in recent interviews, has shied away from divulging specifics about his plans, but he’s privately suggested to others he’s running. He’s also paying attention to the finer details behind the scenes, such as making editing suggestions to his web ads to make them harder hitting against Biden.

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