Trump involved in crafting controversial Trump University ads, executive testified
Donald Trump was personally involved in devising the marketing strategy for Trump University, even vetting potential ads, according to newly disclosed sworn testimony from the company’s top executive taken as part of an ongoing lawsuit.
In the testimony, part of a trove of records made public as a result of a federal judge’s Friday order, the executive said that the real estate mogul was involved in discussions and signed off “any time we had a new ad.”
“Mr. Trump understandably is protective of his brand and very protective of his image and how he’s portrayed,” Michael Sexton, Trump University’s president, said in the 2012 deposition. “And he wanted to see how his brand and image were portrayed in Trump University marketing materials. And he had very good and substantive input as well.”
The records released Tuesday include documents from employees who described Trump University as a scam, as well as internal company manuals, called “playbooks,” which show that instructors were advised to aggressively steer prospective customers toward the most expensive courses. The playbooks advised staff members to collect “personalized information” about participants to help close sales. One example: “Are they a single parent of three children that may need money for food?”
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