The minute the polls close following a contentious election, the first question on everyone’s mind is: who won? The question that is obviously never asked is: what won? That is because issues are never on the ballot; only personalities are on the ballot.
There are three indelible factors in politics that are often overlooked by those of us who live and breathe this stuff for a living. 1) Perception is reality, even if the reality is antithetical to the public perception of a candidate; 2) voters ultimately cast ballots for individuals based on persona, not a coherent set of principles; and 3) name ID is the single biggest determinant of success.
As a result, political commentators all too often think that because, in their minds, candidate A believes in one set of principles and candidate B believes in another set of principles, voters who chose candidate A desired those policies and principles over candidate B’s. Unfortunately, elections don’t work that way. Many voters have no idea where a candidate really stands on the issues and often think their candidate believes the very opposite of his real position.
– See more at: https://www.conservativereview.com/commentary/2016/02/what-voters-did-not-vote-for-in-south-carolina#sthash.H40o1Lq0.dpuf
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