Controversial Native American image removed from Land O'Lakes packaging

Source: The Hill | April 16, 2020 | Alexandra Kelley

The image was controversial among indigenous American communities.

The Land O’Lakes butter company has removed an iconic but problematic image from its packaging.

In a statement reported in the Twin Cities Pioneer Press, Land O’Lakes President and CEO Beth Ford said that the famous Minnesota company redesigned its packaging to acknowledge the company’s farmer-owners “whose milk is used to produce Land O’Lakes products as it prepares to turn 100 years old.” 

The press release announcing the change was originally issued back in February. 

With the same yellow background framed by trees and a lake, the new butter package has the term “Farmer-Owned” above the brand name and is now without the controversial Native American maiden in the center. 

“As a farmer-owned co-op, we strongly feel the need to better connect the men and women who grow our food with those who consume it,” Ford reportedly said. “Our farmer-to-fork structure gives us a unique ability to bridge this divide.”

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  • Discussion
  • Consistent April 17, 2020 at 11:48 am #38230

    Woodcutter April 17, 2020 at 11:05 pm #38252

    Wouldn’t some people be proud to have their heritage honored by being depicted on a widely popular product?

    What about Starbucks? Wendy’s? Col Sanders? Aunt Jemima? Mrs Butterworth?

    Then there’s Uncle Pennybags, Pillsbury Doughboy, Frito Bandito, Gerber Baby, or even the Burger King or Snap, Crackle and Pop…

    Have I missed any?

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