The new Netflix original comedy “Space Force,” which is based on the new arm of the military launched by President Trump, obtained trademarks for the name before the actual U.S. military branch.
According to the Hollywood Reporter, the show trademarked its rights to “Space Force” in multiple places, including Europe, Australia and Mexico, while the Air Force only owns a pending application for registration in the United States. This means the show has more confirmed trademark rights than the U.S. military.
The U.S. Patent and Trademark Office usually grants trademarks based on a “first-to-use” system, and Netflix filed for the trademark as early as January.
………
While most people will still understand the difference between the show “Space Force” and the military Space Force, the trademark could play into merchandise confusion if clothing or a mug for example were to hit stores, and customers were curious as to who was actually selling the goods.
……..
- Discussion
-
Netflix secured trademarks for "Space Force" before US military could: report https://t.co/zI1QiRWjvJ pic.twitter.com/TqLNH9ve65
— The Hill (@thehill) June 8, 2020
You must be logged in to reply to this topic.