There’s a reason Ted Cruz didn’t spend a lot of money in New Hampshire. It wasn’t because he had given up on him having an impact there even though most in the media had. It wasn’t because he didn’t think that the vote was an important one. It was because he’s smart enough to hold back when others are going all in. In essence, Ted Cruz let them burn through their cash while he looked at the long game.
To place an unexpected third in New Hampshire, Ted Cruz and his super PACs combined to spend $580,000. This is less than Rand Paul or Lindsey Graham spent before dropping out. It’s less than Carly Fiorina spent on a state where she expected to get less than 5% of the vote. It’s even less than Donald Trump spent… much less. His $3.7 million on top of constant free media coverage meant that Trump was in every household multiple times in the week leading up to the primary.
John Kasich, the other candidate who beat Cruz by placing second, did so by spending over 20x as much. It was a strong night for Kasich who wasn’t a blip on the radar in Iowa, but it also cost him the rest of the campaign barring a miracle; it took $12.1 million to get him second in New Hampshire, leaving him with less than $3 million cash on hand. Unless he can turn this second place finish into an unprecedented fundraising run, his campaign won’t have enough cash to survive into March. Pundits will paint his finish as a strong play for him, but he really needed to finish 1st to justify using nearly 80% of his campaign funds to earn three delegates. …(more at the site)
You must be logged in to reply to this topic.