Compare:
4/4/2015 – $6,571.73 (187 receipts), $10,851.34 (615 monthlies)
4/4/2016 – $4,686.50 (95 receipts), $11,121.84 (629 monthlies)
April 6 update:
4/6/2015 – $7,526.73 (216 receipts), $10,861.34 (616 monthlies)
4/6/2016 – $6,241.50 (128 receipts), $11,116.84 (630 monthlies)
Note that the monthlies count is up 1 in 2 days this year, but the Dollar amount dropped 5 bucks. Individual one time pledges are down, significantly, with 40.7% less people participating. Less people… having to donate more at an average of $48.76 each this year, compared to $34.85 for 2Q15…. and they still can’t keep pace.
I will continue to watch the trend and track this. STAY TUNED!!!