Twitter owner Elon Musk said early Sunday that the social media platform would soon change its brand to incorporate an “X” in the logo and to eliminate all “all the birds.”
“oon we shall bid adieu to the twitter brand and, gradually, all the birds,” Musk tweeted.
“If a good enough X logo is posted tonight, we’ll make go live worldwide tomorrow,” he added in a subsequent post.
Musk posted several other references to “X,” including an image of a white Twitter bird against a grainy black background, writing, “Like this but x.”
“To embody the imperfections in us all that make us unique,” he replied to the tweet.
Musk also pinned a tweet of a three-second video of a flashing X.
And he tweeted “Paint It Black” before creating a poll for users to vote on whether to “change default platform color to black.”
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Twitter owner Elon Musk said that the social media platform would soon change its brand to incorporate an “X” in the logo and to eliminate all “all the birds.”
— The Hill (@thehill) July 23, 2023
omg
I guess this is what it looks like when you have to translate whatever stray neuron fired in Musk's head last night into something like "all is well" corporate-speak, but man, companies have unveiled new flavors of ice cream with more enthusiasm than this https://t.co/jPA8JqJwPm— Tom Nichols (@RadioFreeTom) July 23, 2023
ELON: "How can we get ad rev up?"
STAFF "We could get rid of the Nazis?
ELON: "What about changing the logo?"
STAFF: "Or stop promoting the alt-right weirdos?"
ELON: "Logo."
STAFF: "Deboost the bluecheck trolls?"
ELON: "LOGO." https://t.co/zHwWGN2ST5
— Rick Wilson (@TheRickWilson) July 23, 2023
He's scaling new heights of dumb. "Let's take Campbell's Soup, a valuable and well-known brand, and call it 'Blargle.' And we'll call the soup 'Fleen.' See it? Blargle Fleen!"
This is yet more of Musk's astonishment that no one will just follow his orders and give him money. https://t.co/IimVGDgpIO— Tom Nichols (@RadioFreeTom) July 23, 2023
He knows we’re all just gonna call it Twitter right
— Tom Nichols (@RadioFreeTom) July 23, 2023
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