The Trump campaign and its allies think they have a winning strategy to defend the president from impeachment.
Donald Trump’s campaign is entering the darkest days of his presidency — as House Democrats begin a formal impeachment inquiry 13 months out from the 2020 election — with a singular strategy: convince voters the most powerful man in the world is now a powerless victim of partisan politics.
To the Trump team, it’s the perfect opportunity to make Americans feel sorry for a president who has rarely pitied anyone but himself.
“Democrats overreaching has been such a political gift to Trump, over and over again. They’ve been screaming ‘treason!’ and ‘impeachment!’ after nearly everything that happens,” said former Trump adviser Cliff Sims. “Middle America is mostly numb to it and now the latest impeachment gambit is helping galvanize moderate voters — the same ones who punished Republicans for overreaching on Clinton — especially in suburban areas.”
The campaign’s strategy is hardly foolproof. There’s little evidence that Trump’s repeated claims of “presidential harassment” during special counsel Robert Mueller’s investigation moved the needle with voters outside his base, and no guarantee the same daily assertions would have a different impact this time around.
And those endeavoring to portray him as a political martyr face a tall order, if recent voter attitudes are any indication. A Wall Street Journal/NBC News poll released just days before House Speaker Nancy Pelosi signed off on a House-led impeachment inquiry found that 69 percent of voters personally dislike the president.
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