X, the platform formerly known as Twitter, could lose $75 million in advertising revenue by the end of the year following owner Elon Musk’s apparent endorsement of an antisemitic conspiracy theory last week, The New York Times reported Friday.
The Times said it had viewed “internal documents” revealing that the social media company is in a tough position. The documents reportedly list over 200 ad units from companies like Amazon and Coca-Cola that have stopped or are considering pausing their advertising on X.
The Times said the documents are from the sales team at X, and that they are used to track the impact from advertising pullbacks in November.
……..
- Discussion
-
X, formerly Twitter, could lose $75 million in advertising revenue by the end of the year following owner Elon Musk’s apparent endorsement of an antisemitic conspiracy theory last week, according to a report. https://t.co/jjo09nH7Bd pic.twitter.com/eg1f4f7f6J
— The Hill (@thehill) November 25, 2023
You must be logged in to reply to this topic.