Biden campaign tests Trump’s name-calling strategy with ‘Broke Don’

Source: The Hill | March 23, 2024 | Alex Gangitano

President Biden’s reelection campaign has dubbed former President Trump “Broke Don,” taking a strategy out of Trump’s playbook that his political rivals know all too well.

Trump has used nicknames — from “Little Marco” to “Crooked Hillary” to “Lyin’ Ted” — to put down a variety of opponents. For much of 2020, Biden’s moniker, courtesy of Trump, was “Sleepy Joe.”

Now, the Biden team is seeking to turn the tables in attempting to make one stick to Trump while it worked this week to highlight the former president’s lagging fundraising numbers in the 2024 race.

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Trump is also saddled with more than $500 million in penalties stemming from two New York civil cases. Biden has poked fun at this too, telling crowds at fundraisers this week that “a defeated man” came up to him and said, “I’m being crushed by debt.”

“I had to say, ‘I’m sorry Donald, I can’t help you,’” Biden joked.

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