Chick-fil-A is beating every competitor by training workers to say ‘please’ and ‘thank you’
The secret to Chick-fil-A’s success is as simple as saying “please” and “thank you.”
The chicken chain is statistically the most polite chain in the restaurant business, according to a QSR Magazine’s annual drive-thru report released in October.
Employees at Chick-fil-A were the most likely of the 15 chains surveyed to say “please” and “thank you,” and to smile at drive-thru customers. Chick-fil-A workers were also as the second most likely to have a “pleasant demeanor,” only topped by the up-and-coming fast-food chain PDQ.
According to the report, Chick-fil-A employees said “thank you” in 95.2% of drive-thru encounters, based on data from nearly 2,000 visits to 15 restaurant chains.
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Chick-fil-A has taken pains to make its drive-thru strategy as customer-friendly as possible, reports QSR. The chain has dedicated drive-thru teams, made up of compatible Chick-fil-A employees, and sends employees with tablets out to the drive-thru lane to take orders when lines begin to form.
While small pleasantries are easy to dismiss in the multi-billion dollar restaurant business, these little things have played a key role in setting Chick-fil-A apart from the competition.
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- Discussion
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Cant believe I'm posting this! I blame @RadioFreeTom. https://t.co/tcwPZStxKZ
— Marc Hutzell (@MHutzell) April 19, 2017
Huh. Imagine. | Chick-fil-A is beating every competitor by training workers to say 'please' and 'thank you' https://t.co/JMk9sLkp8w
— Tom Nichols (@RadioFreeTom) April 19, 2017
This is why the boycott against CFA failed. People like CFA and willl still eat there no matter what. This is a company that knows the meaning of the term “customer service.”
And the food isn’t bad either.
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