Interactions with posts on former President Trump’s new blog have dropped significantly since it was launched earlier this month amid an effort by the former commander in chief to maintain an online presence.
The former president was banned from Facebook, Twitter, YouTube and other platforms following his unsupported claims of election fraud and what platforms deemed inflammatory remarks leading up to the deadly Jan. 6 Capitol riot.
However, Trump established a blog dubbed “From the Desk of Donald Trump,” which was officially launched May 4, as an alternative online presence.
On the blog’s first day, The Washington Post reported 159,000 total social media interactions. The following day, interactions dropped to 30,000 and have since not surpassed 15,000 per day, according to a Post review of data from online analytics firms.
Trump’s blog received about 4 million visits the week ending May 18 from desktop and mobile devices.
During the same period, the blog has been shared on Facebook an average of less than 2,000 times per day, a change from the tens of millions of comments, shares and reactions his Facebook page received each week last year, according to social media data firm BuzzSumo and Facebook-tracking tool CrowdTangle.
The Post reported that despite high interactions with Trump’s blog content at the beginning of its launch, his posts have been shared less and less by users on platforms such as Facebook and Twitter.
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Trump is expected to resume his signature rallies this summer, which will push him back into the public eye.
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